See the problems.
Seize the opportunity.
A revolutionary insights solution for strategy, product, marketing and customer experience professionals.
- About
Rapt is Australia's leading human-centred
research repository.
We offer foundational insights for customer-led innovation.
Insights on tap.
Need customer insights? Rapt has done the research. Our insights help you solve core customer challenges and invest in the right solutions.
Activation workshops.
Need runs on the board? Get ready for action. Our workshops help you accelerate opportunities using the latest insights from Rapt.
- Out now
Issue 01
An innovator's guide to money and finance.
Your window onto the future of personal finance.
Deep dives into Australians' ten biggest financial challenges
Rich insight into the moments that matter
Detailed profiles of key customer segments
Workshop-ready personas and voice-of-the-customer showreels
Inspo material featuring companies that are leading innovation
- Why Rapt?
With Rapt, you're immediately a step ahead.
Build empathy.
Make customer understanding central to every business decision.
Innovate where it matters.
Focus resources on the biggest opportunities.
Create customer value.
Solve for real problems to build customer loyalty and word-of-mouth.
See the big picture.
See beyond BAU to be the smartest voice in the room.
- Free reports
Helping Australians to build better lives.
The cost of living crisis and the state of the Australian dream.
A cluster of challenges is shaking Australians’ confidence in the future. Find out where people are struggling so you can target resources to make a difference in their lives.
This free report explores the challenges that Australians face as they try to build better lives for themselves and their families. We look at five foundational areas of life and identify the biggest challenges that people are facing in each of them.
Money and finance
Home and housing
Family and relationships
Work and career
Health and wellbeing
- Testimonials
CONSULTANT, GLOBAL PAYMENTS NETWORK
Rapt gives us light touch customer insights early on in the process. Our clients don’t tend to like a lot of discovery research. It feels like it's slowing the process down. Now we can get those light touch insights early on, and we can move to concept testing quickly too. It’s fast and cost effective.
PRODUCT OWNER, BIG 4 BANK
Rapt gives me insights that I can turn around quickly to build my case with stakeholders inside my organisation. It gives me the ability to fish around and say "Oh, there might be something here." Then I can pitch it to senior leadership.
HEAD OF CX, LEADING AUSTRALIAN FINTECH
Rapt is an online magazine that keeps me up to date with what's going on in the lives of Australian consumers. It's where you find out about hot topics, growth areas, and the companies that are doing great things, bringing products and people together in new ways.
CONSULTANT, GLOBAL PAYMENTS NETWORK
Rapt gives us light touch customer insights early on in the process. Our clients don’t tend to like a lot of discovery research. It feels like it's slowing the process down. Now we can get those light touch insights early on, and we can move to concept testing quickly too. It’s fast and cost effective.
PRODUCT OWNER, BIG 4 BANK
Rapt gives me insights that I can turn around quickly to build my case with stakeholders inside my organisation. It gives me the ability to fish around and say "Oh, there might be something here." Then I can pitch it to senior leadership.
